I’m at a coffee shop—one of those fabulous local places where the high ceilings thrum with industrial pipes and funky lighting, and a large garage door is open to let in the mountain air—waiting for two of my creative team members.
Jim and Michelle are meeting me here to brainstorm over some needed changes to website, brand name, tagline, purpose. Who do I want to reach? What’s the best way to get there?
Which means, stay tuned for some exciting changes!